Digital Marketing in the AI era - Part 1

Week by week (official course layout)

1. Week 1: Introduction to Digital Marketing Introduction to Marketing Introduction to Digital Marketing Role of AI in Digital Marketing
2. Week 2: Content Marketing Introduction to Content Marketing Planning & Writing Content AI Tools for Content Creation Basic Content Performance Metrics
3. Week 3: Social Media Marketing Introduction to Social Media Marketing Social Media Plan Social Media Marketing & AI
4. Week 4: Email Marketing Email Marketing Foundations Building your first campaign AI-powered email campaign

Topics as the course page lists them. Weekly assignment due dates are shown only inside the course after a SWAYAM sign-in, so they are not here — check the course page every week.

This course's certificate rule

Average assignment score = 25% of average of best 3 assignments out of the total 4 assignments given in the course. Exam score = 75% of the proctored certification exam score out of 100 Final score = Average assignment score + Exam score Please note that assignments encompass all types (including quizzes, programming tasks, and essay submissions) available in the specific week. YOU WILL BE ELIGIBLE FOR A CERTIFICATE ONLY IF AVERAGE ASSIGNMENT SCORE >=10/25 AND EXAM SCORE >= 30/75. If one of the 2 criteria is not met, you will not get the certificate even if the Final score >= 40/100.

As printed on the course page. General rules: NPTEL FAQ.